The supplement market is growing. Just like vitamins are a key part of a daily health routine, working to increase supplement sales at your pharmacy or healthcare organization should be part of your routine to achieve a healthy bottom line. If you’re not selling as many supplements as you would like, then you may need to update your sales strategy. Use these tips to help you promote supplements more effectively and boost supplement sales for your organization.
1. Know Your Target Audience
If you want to boost your supplement sales, then it’s essential to fully understand your target audience. Vitamins and supplements are made to meet patients’ needs, so the success of your sales strategy will depend on how well you understand the needs of your target audience. To sell more supplements, you need to be able to communicate how they meet specific needs that matter to your audience.
2. Sell the Benefits, Not the Supplements
The purpose of vitamins and supplements is to help patients reach their goals. If you want to increase your supplement sales, focus your marketing and sales strategies on communicating the benefits of taking the supplement. Create messages that resonate emotionally with your target audience and help them understand how the supplement can benefit their health.
3. Encourage Dosing Consistency
For many people, vitamin and supplement use is often sporadic. Patients do not always take the recommended dose or keep up with it daily. Not following the recommended dosing can mean patients are not getting the full benefits of the supplement, which means your organization may miss out on refill sales. A great way to encourage dosing adherence is to sync vitamin purchases with prescription refills. This means patients can pick up everything at once and are more likely to continue to purchase them, boosting your supplement sales.
4. Use Discounts and Deals
A large number of people purchase vitamins and supplements only when they are on sale. Try using discounts, coupons, and deals to boost supplement sales. Whether you are trying to increase your sales in-store or online, running a special offer can make people more likely to purchase a supplement that they were not already planning on buying or to buy more than they had originally planned. Make sure you promote these sales on your website, social media pages, and in-store to make people aware of them.
5. Promote on Social Media
Social media is a powerful tool in healthcare marketing and is an effective way to promote your supplements. You can advertise on Facebook, Instagram, TikTok, or YouTube to get your message in front of your target audience on the platforms they use most. Social media can be used to provide information about supplements, share customer testimonials, and offer exclusive promotions to boost your supplement sales.
6. Offer Free Samples
A great way to introduce potential and existing patients to new supplements is to offer free samples. You can offer free samples with shipping or in-store purchases to let patients try a supplement that needs some help. Not only does this spread awareness about the product, but it also encourages future sales if they like what they tried.
7. Build Relationships with Email Marketing
Email marketing is another powerful tool that you can leverage to increase supplement sales. This platform allows you to nurture relationships with your patients and provide them with information about new supplements and promotions. You can send out regular email newsletters as well as personalized offers and recommendations to keep your patients engaged with your products.
8. Boost Your SEO
If you want to boost your supplement sales, you should use search engine optimization (SEO) to your advantage. You can utilize search analysis and keyword research to optimize your website content and create backlinks to boost your search engine rankings. Your rank won’t improve overnight, but over the long term this can be an excellent way to get more traffic to your website to sell more products.
Improve Your Healthcare Marketing and Boost Supplement Sales with GrowthPharm
Healthcare marketing and supplement sales is a niche market with a lot of intricacies. Working with a marketing company that specializes in the healthcare industry can take the stress off your shoulders so you can focus on what you do best: providing healthcare.
Here at GrowthPharm, we can help determine your strengths and weaknesses to build a customized plan so your healthcare organization can grow. This plan may include social media, email marketing, SEO, website development, digital advertising, and others. Reach out to us today to find out how we can help you!
