5 Reasons to Utilize Healthcare Marketing Blogs on Your Website
Content marketing is essential in the healthcare industry. One great way to increase your digital content is to add healthcare marketing blogs to your website. There are a lot of reasons to include blogging in your healthcare marketing strategy, including driving traffic to your website and building trust with your patients. Here are some of the most important reasons to utilize healthcare marketing blogs on your organization’s website:
1. Boost Organic Search Rankings
One of the most important reasons to add healthcare marketing blogs to your website is search engine optimization, or SEO. Blogs that are SEO-friendly can boost your organic search rankings on Google and other search engines. The goal is to get your website to appear on the first page of search results when someone searches for things related to your healthcare organization. Blog posts are a great way to add new content to your site that focuses on certain keywords that potential patients are searching for, increasing the chances that they will find your website during their online searches.
2. Increase Traffic
According to Pew Research Center, 72 percent of internet users have searched for health and medical information online. Businesses who add blogs to their websites tend to receive an average of 55 percent more website traffic than those who do not. If a potential patient searches for a keyword for which you have an optimized blog, they are more likely to find your website through their internet search. Once a patient is on a blog page, they could then follow your call to action in the blog or click off the blog to another page on your website where they could make a purchase, schedule an appointment, etc.
3. Engage Patients
Adding healthcare marketing blogs to your website allows you to engage with your patients by providing information on services, products, health tips, changes to your organization, and other relevant topics. You could choose to enable comments on your blogs so your patients can ask questions or provide feedback, creating a more personal connection with your content. Blogs are also sharable content that you and others can share links to on social media. These links can bring new visitors to your website, amplifying your content reach and engagement.
4. Build Trust
Posting blogs on your website that contain accurate information that’s important to your patients can go a long way toward building trust. This shows patients that you care about the problems they face and want to help them improve their health and wellness. It also proves that you know your industry and are a thought leader on relevant subjects. This builds confidence in your current and prospective patients, making them more likely to use your services or purchase your products and become long-term customers.
5. Provide Education
Your healthcare marketing blogs can cover a variety of topics, ranging from general health advice to insurance tips to managing specific ailments and more. You can also provide information about how patients can benefit from using your services or products. This makes blogging a great tool for spreading useful information that can help your patients and encourage engagement with your business. If your patients see you as a source of helpful education, they will feel more connected to and more satisfied with your organization.
Get Content Marketing Help from GrowthPharm
It can be difficult to manage your own healthcare marketing blogs and other content while also running a healthcare organization. Here at GrowthPharm, we can help you create monthly blog posts and other types of content that will drive engagement with your website and help you grow your customer base. To get started, schedule a call with one of our experts and find out how we can help your healthcare organization thrive!
