Word-of-mouth has always been one of the best ways to gain new patients, and this is still true today. However, word-of-mouth is also now available online. Online reviews are digital referrals from current patients that let others know about their positive or negative experiences. These patient testimonials can either help or hinder patient acquisition. Keep reading to find out how online patient testimonials can influence decisions.
1. Online Reviews Help Patients Find Your Organization
Most patients search for healthcare services and products online. It’s estimated that nearly half of all patients select their providers based on information they found online. Your healthcare organization can be found using search engines, online directories such as Yelp, Zocdoc, and WebMD Care, social media, and even mapping applications like Google Maps. These applications allow prospective patients to search for providers based on location or specialty and to read reviews and ratings left by others. Having a good rating and positive patient testimonials on these sites makes you more visible to potential patients and increases their likelihood of selecting your organization.
2. Positive Reviews Improve Search Engine Ranking
Google and other search engines use algorithms to rank your organization based on the consistency of your organization’s information across the internet. These search engines also consider the quantity and quality of reviews in these rankings. Organizations with more positive reviews are more likely to rank higher on search engine result pages. This makes your healthcare organization more visible when prospective patients search for services or products that align with what you offer.
3. Patient Testimonials Boost Credibility
When selecting a healthcare product or service provider, many patients will read patient testimonials to help them make their decision. Having a lot of positive online reviews will make prospective patients see your organization as trustworthy and reliable. Consistently reading reviews that mention quality service, compassionate care, expert advice, etc., will boost your credibility and make patients more likely to trust you for their health needs. Responding to reviews and addressing complaints or concerns also show that you care about your patients, making your practice appear more trustworthy and approachable.
4. Bad Reviews Can Drive Patients Away
Just like good online reviews can boost credibility and visibility to encourage new patient acquisition, bad reviews can also drive patients away. If your organization has a number of negative patient testimonials, prospective patients will likely look elsewhere for their healthcare needs. This is especially true if the complaints consistently discuss the same problem that seems to go unaddressed. This is why it’s important to address negative comments and complaints promptly and professionally so potential patients can see that you care and want to improve.
Incorporate Review Management Into Your Healthcare Marketing Strategy
Because online patient testimonials can have such a profound impact on whether or not a new patient chooses your organization, it’s essential to incorporate review management into your marketing strategy. You need to monitor social media and review platforms so you can interact with patients online and address concerns. If you need help implementing a marketing strategy that utilizes online reviews to your advantage, reach out to GrowthPharm today to find out how our marketing experts can help!
